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DTC Agility with Nik Sharma
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DTC Agility with Nik Sharma

In this episode, Nik Sharma discusses the agility and competitive advantage of DTC brands and their agility.

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About our guest:

Nik Sharma is founder and CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.

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Contact Nik:

LinkedIn: https://www.linkedin.com/in/mrniksharma/

Twitter: https://twitter.com/mrsharma

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  • 00:38: Introduction & Nik's work with Sharma Brands
  • 02:07: Advantages of direct-to-consumer (DTC) over retail
  • 03:58: Nik's approach to publisher expansion, from Seed to Scale
  • 06:33: Message cohesion across different platforms
  • 07:44: Nik's thoughts on privacy-focused impacts
  • 12:14: The Era of Digital Experiential Marketing
  • 16:32: Wishlist: Frustrations to fix with the snap of his fingers

Key takeaways

  • Brands with a purpose have an advantage: People love buying the "why" vs. just buying a product.
  • Test & Learn: Scale is dependent on channels that provide quick feedback loops to identify messaging and creative that works well. Copy, Image, Video, Lifestyle, Studio, UGC, Motion Graphics, Animations, etc.
  • Initial learnings from the primary channel are used to guide activation and testing of new channels, but tailored for the new channel.
  • Omnichannel: Make sure your messaging is cohesive across different channels, online and offline.
  • Creative drives action: leverage analytical insight to inform creative decisions for growth

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