In this episode, Kevin Hillstrom demystifies Customer Development and breaks down the impacts of knowing how customers interact with brands.
Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. He has a long tenure analyzing data for e-commerce and retail brands, including his roles as Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End. Kevin discusses the process of analyzing customers' journey from 1st purchase to 4th purchase and determining the loyalty of that customer.
Contact Kevin:
LinkedIn: www.linkedin.com/in/minethatdata/
Website: http://minethatdata.com/
Email: kevinh@minethatdata.com
Twitter: @minethatdata